Internet and Web Services

Internet and Web Services The internet is a medium with which we can view information from anywhere in the world. Documents from the World Wide Web and various other services such as instant chat, email are available through the internet. The internet has revolutionized communication and there by its contribution of information sharing. With access to computer and an appropriate connection, anyone can interact with others worldwide. However, the web is designed to exchange unstructured information, while people can read web pages and understand their maning, computers cannot. If corporations want to conduct business over the web, humans have to be involves unless there is a way for computers to communicate on their own. Web services in Information System: Web services play a complementary and dominate role in building global information system for todays dynamic usiness world. Web services are self contained, modular applications that can be describe, published,located and invoked over a network. Web services performs functions using ranging from simple requests to complicated business processes. The idea of web services is to leavrage the advantage of the web as a platform to apply it to the services themselves, not just to the static information. Services refer to components and the services offered that can be used to build larger application services. Web services make it easier to bulid service based architectures without the applications being locked-in to a particular software vendors product. Web services have been proven to give a strong return on investors(RIO) and make computer based information system more adaptable. They also help bring productivity, flexibility,and low maintence cost in the ddevelopement of information system by integring components from various third party vendors product. Benefits of web services for developing information security of global nature are:- Web services tools are available for most computer system, including mainframes and packaged applications. This means that not only the exisiting application can be retained, but also the exisinting knowledge of staff can be applied and extended using web services for business integration. Web services are adaptable and can handle changes more readily than other integration solutions, because they use structured text as message format. IT managers now have the ability to exchange data between most application, on most computers in a consistent and standard way. Q:-2.How do distributed information systems help the global enterprises? Solution:- Distributed development of software and information systems (also named Global Software Development) becomes increasingly common, driven by the globalisation of companies and their business and enabled by new information and communication technologies. Distributed Information Systems Development (DISD) promotes realisation of IS in a collaborative way where several partners, generally situated in distant places, participate in the elaboration of a common solution. The DISD consists in decomposing  the IS development process into more or les autonomous phases to be realised by these partners. DISD aims at increasing enterprise productivity, reducing IS development cost, and enlarging the number of human competencies and skills, which allows not only to share experiences in different cultural environments but also to extend enterprise strategy to the global market. In fact, this kind of practice allows enterprises to deal with new economic globalisation constraints that they have to undergo but it is not devoid of problems. It is clear that the distribution of processes has an impact on the way the IS products will bespecified, designed, coded and delivered to the clients. A sophisticated computer information system enables companies to monitor employees, to keep managers and employees informed, to coordinate activities among divisions, or even to sell their products to customers via the internet. Moreover, in the era of it like this, information has become valuable organizational asset just like human resources and inventories. Furthermore, a good information system can facilitate direct communication between firm and suppliers, manufacturers, dealers, and marketers. Together, they can create a value chain as though they were in one organization. In the meantime, the widespread use of information freeway is inviting unwelcome threats. Today, companies are plagued by hackers; competitors, thieves, spies, hired agents, or even from disgruntled employees. Therefore, firms have taken measures to safeguard their system such as installing complex computer firewalls to detect hackers or purchasing expensive and advance encryption software. In conclusion, information system enables companies to react, respond, cater, store, retrieve, disseminate, and control their new valuable asset that is information. In the years to come, a good information system within a company will be no longer an option; it will become a compulsory in determining success. Q:-3 Briefly describe about the information level threats versus Network level threats? Solution:- A threat is a possible event that can harm an information system. Information level threats:- Image SPAM ISLEVEL Image-based SPAM has increased in the past year, and a higher percentage is making it past SPAM filters. The reason this happens is the images are varied each time a message is sent out. SPAM images are just slightly changed each time the message is sent. The difference may be a change in the border, or the variance of one pixel, but the change is enough to get past traditional content and signature-scanning filters. These SPAM messages are compared to snowflakes, because each one looks similar, but is different. Every image is in fact unique, but from a distance it will look identical. Chat Clients ISLEVEL Internet chat applications, such as instant messaging applications and Internet Relay Chat (IRC) networks, provide a mechanism for information to be transmitted bi-directionally between computers on the Internet. Chat clients provide groups of individuals with the means to exchange dialog, web URLs, and in many cases, files of any type. Because many chat clients allow for the exchange of executable code, they present risks similar to those of email clients. As with e-mail clients, care should be taken to limit the chat clients ability to execute downloaded files. As always, you should be wary of exchanging files with unknown parties. Network level threats:- Denial of Service Attack (DOS Attack) NLEVEL Another form of attack is called a denial-of-service (DoS) attack. This type of attack causes your computer to crash or to become so busy processing data that you are unable to use it. In most cases, the latest patches will prevent the attack. It is important to note that in addition to being the target of a DoS attack, it is possible for your computer to be used as a participant in a denial-of-service attack on another system. Trojan Horse Programs NLEVEL Trojan horse programs are a common way for intruders to trick you (sometimes referred to as social engineering) into installing back door programs. These can allow intruders easy access to your computer without your knowledge, change your system configurations, or infect your computer with a computer virus. Part B Q:-4 How the security challenges presented by mobile devices and information systems access in wireless computing environments? Solution:- Today, incredible advances are being made for mobile devices, the trend is for smaller devices and more processing power. A few years ago,the choice was betweena wireless phone and a simple PDA. Now there is a long list of options ranging from high end PDAs with integrated wireless modems down to small phones with wireless web browser capibiliies. Even the simplest of handheld devices provide enough computing power to run small applications, play games, music and make voice calls. A key drier for the ggrowt of mibile solutions for business is the proliferation of handheld devices in the enterprise. Since the term mobile device includes many products. Wireless refers to the metode of transferring information between a computing device, such as a PDA and the data source, such as an agency database server, without a physical connection. Not all wireless technologies are mobile. For example, lasers are used in wireless data transfer between buildings, but cannot be used in mobile communication at this time. Mobile simply decribes acomputing device that is not restricted to a desktop, that is not tethered. Mobile computing does not necessary require wireless communicaton. In fact, it may not require communication between devices at all. Tus, while wireless is a subset of mobile, in most cases, an application can be mobile without being wireless. Smart handhelds are defined as handheld or pocket size devices that connect to a wireless or cellular network, and can have software installed on them. This includes networked PDAs and smart phones. Q:-5 What is the role of Information Security Scenario in the financial sector? Solution:- In the financial sector, the Reserve Bank of India(RBI) has created a comprehensive document that lays down a number of security related guidelines and strategies for banks to follow in order to offer internet banking. the guidelines broadly talk about the types of risks associated with the internet banking, the technology and security standards, legal issues involved and regularity and supervisory concerns. Any bank that wants to offer internet banking must follow these guidelines. Recent infosec surveys indicate that the banking and finance sector companies, most serious about security, are the major investors in security solutions, and regularly revise their ssecurity policies following periodic audits. The software service companies, business process outsourcing (BPO) firms and IT- enabled service companies. However, verticals such as manufacturing continue to lag, except the companies that have extensive enterprise resource planning (ERP) setups or those that drive their supply chain through the web. Aside from these three verticals, companies in other verticals have along way to go in establishing InfoSec.

Nature good or bad

This is partly because human nature can e regarded as both a source of norms of conduct or ways of life, as well as presenting obstacles or constraints on living a good life. The complex implications of such questions are also dealt with in art and literature, while the multiple branches of the Humanities together form an important domain of Inquiry Into human nature, and the question of what It Is to be human. Is It good or evil? The nature of humankind has been explored endlessly, with no definitive answers. What people believe the nature of humans to be is a very personal belief.That belief s shaped by the religion they follow, the culture they grew up in, and by their life experiences. What people believe has a large elm[act on the way they live their lives. It Is the pylons of this writer that people are Inherently good. This writer's pylons that people are Inherently good has developed gradually over time. One reason for this viewpoint is the fact that I believe we are all crea ted in God's image by God to serve him. If that is truly the case, then I feel that people would be inherently good, as God is. It is this writer's belief that God would not create someone who was inherently evil.People do sin, and some people could even be considered ‘evil,' but overall I feel that most people do try and lead a good life by being kind to others and helping those In need. Another reason for my belief Is the culture that I have grown up in. This may seem strange, since many people complain that our society is too filled with violence and other ‘bad' things. However, the very presence of such arguments about our society shows this writer that most people do not find violence at violent programming or acts, society tells people what it rely values: love and peace.If violence did not bother people, then there would not be the debate that exists today. Therefore, the belief that people are inherently good is supported by the culture that I grew up in. The exp eriences that one has throughout their life also shape their belief. In my life, I have had many experiences that reinforce my belief that people are inherently good. I have seen people unselfishly helping others in many circumstances. Many people give blood to save some stranger they will never meet.A woman Just donated part of her liver to a young girl she did not know so that the girl could live. Others donate millions to feed starving children , donate their time to teach people the bible so they could have a better life. These people undergo pain to help others; with no reward for themselves other than knowing they did a good thing. When people have tragedy strike them, the community will surround them with support. One example was the earthquake in 2010 that destroyed my country people came from almost every where to help with many different things, from food to clothing to shelter.In daily life, one can usually find many examples of people helping people, I my self donate my time regularly my time to teach the bible o others to help them bring changes it sir lives and I know more than 9 millions are doing the same thing, and this has been an important factor in shaping my belief. If people were not good, then I do not feel that one would be able to find these things occurring with such frequency. But why are we in that situation where we some times have a tendency of doing ABA things? What the scientist think?SCIENTISTS are hard at work to try to find genetic causes for alcoholism, homosexuality, promiscuity, violence, other aberrant behavior, and even for death itself. Would it not e a relief to find that we are not responsible for our actions but are merely victims of biology? It is human nature to blame someone or something else for our errors. If the genes are to blame, scientists hold out the possibility of changing them, eliminating undesirable traits through genetic engineering. The recent success in mapping the entire human genome has given such aspirations new impetus.This scenario, however, is based on the premise that our genetic endowment is, indeed, the villain responsible for all our sins and errors. Have the scientific detectives found enough evidence to make a case against our genes? Obviously, the answer will profoundly affect how we see ourselves and our future. Before examining the evidence, though, a look at mankind's origin will prove enlightening. How It All Started Most people are familiar with, or at least have heard of, the account about the fall of the first human pair, Adam and Eve, in the garden of Eden.Were they made with some intrinsic defect in the genes right from the start, a sort of design flaw that predisposed them to sin and disobedience? Their Creator, Jehovah God, whose works are all perfect, proclaimed that his crowning earthly creation was â€Å"very DOD. † (Genesis 1 :31; Deuteron 32:4) As further evidence of his satisfaction with his work, he gave the first couple his blessing and i nstructed them to be fruitful, to fill the earth with human creatures, and to take charge of his earthly creation?hardly the actions of someone uncertain of his handiwork. ?Genesis 1:28.Regarding the creation of the first human pair, the Bible tells us: â€Å"God proceeded to create the man in his image, in God's image he created him; male and female he created in physical appearance, for â€Å"God is a Spirit. † Noon 4:24) Rather, it means that human returns were endowed with godly qualities and a sense of morality, a conscience. (Romans 2:14, 15) They were also free moral agents, capable of weighing a matter and deciding on the action to take. However, our first parents were not left without guidelines. Rather, they were warned of the consequences of wrongdoing. Genesis 2:17) So the evidence indicates that when Adam was faced with a moral decision, he chose to do what to him seemed expedient or advantageous at the time. He followed his wife in her wrongdoing instead of con sidering his relationship with his Creator or the long-term effects of his action. He also tried later to shift the blame to Jehovah, saying that the wife He had provided misled him. ?Genesis 3:6, 12; 1 Timothy 2:14. God's response to the sin of Adam and Eve is revealing. He did not try to correct some ‘design flaw' in their genes.Rather, he carried out what he told them would be the consequences of their actions, which led to their eventual death. (Genesis 3:17-19) This early history sheds much light on the nature of human behavior. The Evidence Against Biology For a long time, scientists have been tackling the monumental task of finding genetic causes and cures for human pathology and behavior. After ten years of work by six teams of researchers, the gene linked to Huntington disease was isolated, although the researchers have no idea how the gene causes the disease.However, reporting on this research, Scientific American quoted Harvard biologist Even Balkan, who said that i t would be â€Å"almost infinitely harder to discover genes for behavioral disorders. † In fact, research attempting to link specific genes to human behavior has been unsuccessful. For instance, in Psychology Today, a report on efforts to find genetic causes for depression states: â€Å"Epidemiological data on the major mental illnesses make it clear that they can't be reduced to purely genetic causes. The report gives an example: â€Å"Americans born before 1905 had a 1 percent rate of depression by age 75. Among Americans born a half century later, 6 percent become depressed by age 24! † It thus concludes that only external or social factors can bring about such dramatic changes in such a short time. What do these and numerous other studies tell us? While genes may play a role in shaping our personalities, there clearly are other influences. A major factor is our environment, which has undergone addict changes in modern times.Concerning what today's youth are expose d to in popular entertainment, the book Boys Will Be Boys observes that it is unlikely that children will develop sound moral principles when they â€Å"grow up watching tens of thousands of hours of TV shows and films in which people are assaulted, shot, stabbed, disemboweled, chopped up, skinned, or dismembered, when children grow up listening to music which glorifies rape, suicide, drugs, alcohol, and bigotry. † Clearly, Satan, â€Å"the ruler of this world,† has shaped an environment that caters to man's baser desires. And who can deny the powerful influence that such an environment exerts on all of us? ?John 12:31; Ephesians 6:12; Revelation 12:9, 12. The Root of Mankind's Trouble As we have already seen, mankind's problems started when the first human pair sinned. The result? While generations of Dam's offspring are not responsible for Dam's sin, they nonetheless are all born with sin, imperfection, and death as their entered into the world and death through sin, and thus death spread to all men because they had all sinned. â€Å"?Romans 5:12. Man's imperfection puts him at a decided disadvantage. But that does not absolve him of all moral responsibility.The Bible shows that those who put faith in Jehovah provision for life and conform their lives to God's standards will have his approval. Out of his loving-kindness, Jehovah made a merciful provision to redeem mankind, to buy back, as it were, what Adam had lost. That provision is the ransom sacrifice of his perfect Son, Jesus Christ, who said: â€Å"God loved the world so much that he gave his only-begotten Son, in order that everyone exercising faith in him might not be destroyed but have everlasting life. â€Å"? John 3:16; 1 Corinthians 15:21, 22. The apostle Paul expressed his deep appreciation for this provision.He exclaimed: â€Å"Miserable man that I am! Who will rescue me from the body undergoing this death? Thanks to God through Jesus Christ our Lord! † (Romans 7:24, 25) Paul knew that if he succumbed to sin out of weakness, he could ask God's forgiveness on the basis of the ransom sacrifice of Jesus Christ. * As in the first century, today many who formerly led very bad lives or whose situation seemed hopeless have come to an accurate knowledge of Bible truth, made the necessary changes, and come in line for God's blessing. The changes they had to cake were not easy, and many still have to contend with harmful tendencies.But with God's help, they are able to maintain integrity and find Joy in serving him. (Philippians 4:13) we have in this society many example of people who started in a way with a bad life but turn around to do good things , have a complete change in their lives in order to please God or to have a better life for them self. Therefore Wearer Responsible Trying to pin the entire blame for our misconduct on our genes simply does not work. Rather than helping us to solve or overcome our problems, notes Psychology Today, ongoing so â⠂¬Å"may be teaching us a helplessness that is at the root of many of our problems.Instead of reducing the incidence of these problems, this seems to have fueled their growth. † It is true that we must contend with major adverse forces, including our own sinful tendencies and Satin's efforts to distract us from obeying God. (1 Peter 5:8) It is also true that our genes may influence us in one way or another. But we are surely not helpless. True Christians have powerful allies? Jehovah, Jesus Christ, God's holy spirit, his Word the Bible, and the Christian negotiation.Therefore the way one view the nature of human beings is very important as it shapes the way they look at their world. In this case, I must disagree with the â€Å"Theory that say people were born evil. † as I feel that people are inherently good. Most people will choose to be good over evil, and will help their fellow human beings without asking what they are to get from their actions. While there is evil in the world, it is the exception to the norm, and overall it is this my opinion that people can choose to be good . New world translation 2013 edition

Contributions of Modern Society

The place of worship in the middle Ages was a place where anyone, regardless of the class, could belong. The source of unity, it accomplished influences on art and architecture. As time began to change from the antique system of the Romanesque period, new standards of understanding independence began to take hold; the birth of Gothic. Here, the Church became a place where people became more acceptable; becoming the adequate place to observed such new ideals. The unique Gothic architecture characterized most in the great cathedrals of the 12th thru 14th Centuries in St. Denis, Notre Dame, Chartres, Salisbury, Durham, Amiens, and more. Most Gothic structures emphasize the vertical, drawing one's eyes upward toward the heavens with the awesomeness of God. These cathedrals built with ascending peaks, pointed arches and strengthening giving influences of cooperation and radiance. One of the main achievements of the 12th and 13th centuries was to determine the engineering expertise of the ridged vault, pointed arch and help to give a famous cathedral that is at once sophisticated than the ones before. Even though, the pointed arch could prove more powerful than its former, there was still an issue of finding a way to improve the large masonry ceiling vaults over large spans. In order to maintain the outward thrust of barrel vaults, vertical foundation walls have to be unusually clear and powerful. What makes possible the extended use of ridged vaulting and pointed arches to open and revitalize the walls and extent of the cathedral link above the aisle roof that extends from the upper nave wall, where the first thrust of the central dome is the greatest. The result is to add structural strength and solidity to the building. In today’s society, we can use some of the most well known influences and values without realizing where it came from or where it began. I think that the influences from architecture, art, and even religion. The influences of the middle age building structures can be established on how it molded our world today. The influences of the mastery of the architectures have helped many of the buildings that we have today, everything from the past help contribute our lives in modern society. As I look around at several buildings I know that I don’t see the gargoyles but looking at some of the Catholic churches and some of the other buildings that are well structured. Muhammad, considered the dominant prophet and founder of Islam, born in 570 A. D. forced to get a job to take care of himself at an early age. He was a driver and married his boss at the age of 25, to Khadija, by which he had only four daughters. The right word Islam means â€Å"submission†. The meaning behind the word submission is to the will of Allah, the one and only true God according to the Muslim faith. To be considered a Muslim one would have to be submitting themselves. The basic theme of Islam is extremely easy and straightforward: There could not be any other God but Allah, and Muhammad is the first Prophet of Allah. According to the Koran Islam teaches that there is one God Allah, the creator of the universe. Muhammad would be the one who taught his new followers that this God, Allah, is compassionate and just. He taught them that because being the spokesperson for Allah, he would be held accountable. Allah calls all people to believe in Him and worship Him. On the Last Day, all the dead would resurrect and either be reward go to paradise or be punished and go to hell. In today’s society Islam is one of the most well practiced religions besides Christianity in the United States. The Islam faith has grown over the years with millions of members around the entire word. The Koran reveals how a Muslim is suppose to live their lives. The religion shaped our society because many of the citizens here in the United States respect the faith of Islam and even have several Mosques build in many states. Although, Islam has been one of the most feared and perhaps misunderstood religions, there are many who have learned more about this religion. Islam celebrates Ramadan each year where Muslims pay homage to their faith. Buddhism is a belief that has gained 300 million people around the world. The word comes from ‘budhi', to awaken. Its origins about 2,500 years ago when Siddhartha Gotama, known as the Buddha, was himself awakened (enlightened) at the age of 35. Buddhism goes beyond religion and is more of a philosophy or ‘way of life'. It is a philosophy because philosophy ‘means love of wisdom' and the Buddhist path can be summed up as: to lead a moral life, to be mindful and aware of thoughts and actions, and to develop wisdom and understanding. Siddhartha Gotama was born into a royal family in Lumbini, now located in Nepal, in 563 BC. At 29, he realized that wealth and luxury did not guarantee happiness, so he explored the different teachings religions and philosophies of the day, to find the key to human happiness. After six years of study and meditation he finally found ‘the middle path' and was enlightened. After enlightenment, the Buddha spent the rest of his life teaching the principles of Buddhism called the Dhamma, or Truth. Today Buddhism, help structure many lives by the disciplines, the Four Nobles Truth, and Karma, Recycle of Life. Buddhism explains a purpose to life, it explains apparent injustice and inequality around the world and it provides a code of practice or way of life that leads to true happiness. Life is suffering which includes pain, getting old, disease, and ultimately death. We also endure psychological suffering like loneliness frustration, fear, embarrassment, disappointment and anger. This is an irrefutable fact that cannot be denied. It is realistic rather than pessimistic because pessimism is expecting things to be bad. Instead, Buddhism explains how suffering can be avoided and how we can be truly happy.

3 Ways to Market Your Private School

It was simple once, wasnt it? When it came to promoting your private school, you would create  a gorgeous brochure, mail it out to potential families, and wait for the phone to ring and the admissions appointments to be made. Its no longer that simple. Today, schools are finding themselves in a position of requiring a marketing plan to market to a savvier consumer. These prospective families have a long list of things that they are looking for in a school for their children, want to get an excellent education at an affordable price, and they want the best. Schools are facing a competitive marketplace, but many of them are faltering when it comes to marketing. So, how does your private school get noticed and where do you need to be focusing your marketing efforts? Here are three things you can start doing today to maximize your  marketing efforts: Evaluate and Optimize Your Website Today, it’s not uncommon for private schools to receive â€Å"phantom applications† meaning that there is no record of the family in their system before an application is received or request for an interview is made. Years ago, the only way to get information about the school was to inquire. Now, families can access that information through a quick online search. Therefore, it’s essential that your website serves a useful purpose. Make sure your school’s name, location, grades served, and application instructions are front and center on your website, along with your contact information. Don’t make people struggle to find this basic information they want; you might lose a prospective family before you even get a chance to say hello. Make sure the application process is outlined with easy-to-find dates and deadlines, as well as public events posted, so families know when you’re holding an Open House. Your site should also be responsive, which means it adjusts itself automatically based on the device the user has at the moment. Today, your prospective families will be using their phones to access your site at some point, and if your site isn’t mobile-friendly, the experience for the user won’t necessarily be a positive one. Not sure if your site is responsive? Check out the responsive design checker tool. You also need to think about how search engines view your schools site. This is called Search Engine Optimization, or SEO. Developing a strong SEO plan and targeting specific keywords can help your site get picked up by search engines and ideally display at the top of the search list. In the most basic terms, SEO can be broken down like this: Search engines like Google want to show users pages that have interesting and reputable content in their search results. That means that you need to make sure that your school’s website has interesting and reputable content that can be shown in search results.   You’re writing great content that uses keywords and long tail keywords—phrases—that people are searching for online. Start linking to previous content in your new content. Did you write a blog about admission process last week? This week, when you blog about financial aid as part of the admission process, link back to your previous article. This linking will help people navigate through your site and find even more great content. But, how will your audience find your content? Start by making sure you share your content using things like social media outlets (Facebook, Twitter, etc.) and email marketing. And, repeat. Blog, link, share, repeat. Consistently. Over time, you’ll build your followers up, and search engines like Google will take notice, slowly increasing your reputation. Develop a Robust Social Media Plan It’s not enough to have a website with great content. You need to share your content, and a strong social media plan is the perfect way to do that. You need to think about where your target audience is on a daily basis and how you’re going to interact with them. If you’re not already active on social media, you should be. Think about which social media outlet might be right for your school, and pick one or two outlets to use to start, if you haven’t already. Are you more interested in targeting the parents or the students? Determining your main target audience is key. Facebook and Twitter may be ideal for targeting parents, while Instagram and Snapchat could be best for students. How much time do you have to devote to a social media plan? Consistency is essential when it comes to social media marketing, and having regular content to share, and a purpose to what you’re sharing is important. Make sure that you have a plan that is realistic for the long-term, and that you are posting regularly. Ideally, you want to focus on evergreen content, which isn’t time sensitive and has a long shelf-life. That way, you can share the content many times, and it’s always relevant. Things like calendar reminders aren’t evergreen, and can only be used for a short period. Limit Print Advertising If reading this one causes you to panic, hear me out. Print advertising is expensive, and it’s not always the most effective use of your money. It’s hard to judge the success of print advertising truly, but many schools have stopped the vast majority of their print advertising campaigns, and guess what? Theyre doing better than ever! —Why?— Many of these schools have reallocated that funding to inbound marketing strategies, which helps them reach target audiences where they are on a daily basis. If youre thinking to yourself that theres no way your board of trustees will ever go for this, heres what happened with me: A board member at one of my former schools, came to me livid that we werent included in a major back to school advertising booklet that most of our peer schools were in. Four people have come to me asking why were not in there! I simply replied with, youre welcome. Think about it— if someone is looking through the newspaper and notices that you’re not there, is that a bad thing? No! You just saved money by not advertising, and the reader still thought about you. What’s the goal of advertising? To get noticed. If you get noticed by not advertising, that’s good news. And, people might even wonder why you’re not in the paper or magazine they are reading, which means they might head on over to your website or Facebook page to see what’s happening at your school. Not appearing in that Back to School issue might also make people think you dont need to be advertising, which makes them assume that youre doing so well, that applications are flooding in. This is a great reputation to have! Supply and demand. If people perceive your product (your school) as a highly desired commodity, then they will want it even more.  As long as you have other outreach efforts, not being in the print advertising sections isn’t going to hurt you. The benefit of digital advertising is instant conversions. When you can make a digital ad that leads the user right to the inquiry form where you get their contact information, that’s an ideal interaction. Print advertising requires the reader to move from their current media form (the print publication) to another media form (the computer or their mobile device) and search for you. When you advertise on Facebook and show up right in their timeline, that’s only one click to get them to interact with you. That’s easier for the user, and it saves you time and money! More inquiries with less money? Sign me up!